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Kurt J. Neuwirth

Title: Associate Professor
Office: 137 McMicken Hall
Tel: 513-556-4440
Email: neuwirkj@ucmail.uc.edu

Dr. Kurt Neuwirth, Ph.D. is Associate Professor in the Department of Communication and an associate of the Center for Health and Environmental Communication.  Dr. Neuwirth specializes in mass communication and research design and methods. . Dr. Neuwirth's research examines the effects of media content on people's perceptions of hazards, their emotional reactions to risk, and changes in their behaviors. In addition, his work examines the role the media play in forming and changing public opinion, especially when information about hazards influences wider social and political processes.  His most recent research focuses on the relationship between values and the perception of risk and benefit. 


  • PhD, University of Wisconsin, Madison, 1995 (Mass Communication).

Research Information

Research Support

  • (PI), Neuwirth, Kurt, How People Think About the Risks of Eating Fish, Agency for Toxic Substances and Disease Registry. (H75/ATH598322-07), $71,555.00. 10-01-1995 to 09-30-1999. Status: Closed.


In Press

  • Frederick, E., Neuwirth, K. "The second person effect and its role in the formation of issue publics." Mass Communication and Society 11 (2008): 514-538.

  •     Neuwirth, K..  (2010) The Spiral of Silence and Science.  In Priest, S. H. (Ed.) Encyclopedia of Science and Technology Communication, Vol. 2.  Sherman Oaks: Beverly Hills, CA., 832-835.

Presentations & Lectures

Paper Presentations

  • Frederick, E., & Neuwirth, K. (11-2007). Perceived micorclimates and opinion expression about campus drinking activities. , Chicago, IL.
  • Neuwirth, K., Frederick, E., Kapfer, J. & Martin, W. (11-2008). An Empirical Assessment of Lakoff’s Moral Strength Schema., Chicago, IL.
  • Neuwirth, K., Frederick, E., & Jang, W. (11-2009). First-, Second- and Third-Person Effects: Single versus Multiple-question assessment, Chicago, IL.
  • Jang, W., Frederick, E., Struthers, A., & Neuwirth, K. (11-2010). Effects of talking about alcohol issues on intentions to drink or drinking among college students, Chicago, IL.
  • Neuwirth, K., Frederick, E., & Mayo, C. (10-2010). The role of heuristic-systematic accuracy and defensive information processing during a congressional election, Chicago, IL.