Minors & Certificates
Sport Media and Promotion
What is Sport Media and Promotion?
The Sport Media and Promotion Certificate is designed to give students theoretical understanding and practical experience in the area of sports media, a category of media and promotion that has moved to the forefront of the media and news industry. This certificate allows students to integrate these areas into a cohesive experience and knowledge base in preparation for careers within a wide range of sport perspectives, including those of sports organizations, media outlets, athletes and brands, and connecting with audiences through sport. Given that Cincinnati offers a wide variety of opportunities for sport media and promotion from professional sports and events to high school sports and, of course, UC’s own athletic programs, there is ample opportunity for placement and utilization of this type of educational experience both locally and beyond.
People who are successful in this career field have excellent writing and organizational skills, are people-oriented, and love sport of all kinds.
- Sport Writer
- Sport Publicist
- Sport Marketing Account Manager
- School Athletics Director
- Sport Agent
- Sports Event Coordinator
Areas of Concentration
Student needs 3-6 hours from the following Areas of Concentration: Communication, Journalism and Sport Administration.
COMM 3077 is required and either COMM 2042 or COMM 2043
|COMM2043||Public Relations Writing||3|
|COMM2042||Introduction to Public Relations||3|
JOUR 3030 is required and either JOUR 2030C or JOUR 2020.
|JOUR2020||Media Law & Ethics||3|
|JOUR2030C||Principles of Photojournalism||3|
|COMM3077||COMMUNICATION, IDENTITY, AND SPORT||3|
2 of these 3 courses are required.
|SMGT1001||Introduction to Sport Administration||3|
|SMGT4020||Sport Public Relations||3|
For more information, contact the program director listed above. Advisors in Communication, Journalism, and Sport Administration will also be able to provide information.
Students already pursuing a degree in any college at UC can add the certificate to their program. Be sure to submit a declaration of the certificate program using our online form.
In addition, you must meet with the program director so that they are aware that you are pursuing the certificate and can advise you appropriately. Do this early enough to avoid delay in obtaining your certificate.
Students not currently pursuing a degree may declare the certificate after establishing non-matriculated status.
To receive the certificate in Sport Media and Promotion, students will be required to:
- Declare officially and enroll electronically in the College (A&S).
- Complete 18 credit hours of courses as prescribed.
- Maintain at least a 2.0 GPA in courses offered for the certificate.
AccreditationThe University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.
Undergraduate Certificate Degree in Sport Media and Promotion
Full-Time Program Duration
Uptown Campus West
Department of Communication
Cincinnati, OH 45221-0184
Phone: (513) 556-4459