McMicken College of Arts & Sciences
7148 Edwards One | Cincinnati, OH 45221-0037
Ph: 513/556.5860 | Fax: 513/556.3477 | firstname.lastname@example.org.
Minors & Certificates
Sport Media and Promotion
The Sport Media and Promotion Certificate is designed to give students theoretical understanding and practical experience in the area of sports media, a category of media and promotion that has moved to the forefront of the media and news industry. This certificate allows students to integrate these areas into a cohesive experience and knowledge base in preparation for careers within a wide range of sport perspectives, including those of sports organizations, media outlets, athletes and brands, and connecting with audiences through sport. Given that Cincinnati offers a wide variety of opportunities for sport media and promotion from professional sports and events to high school sports and, of course, UC’s own athletic programs, there is ample opportunity for placement and utilization of this type of educational experience both locally and beyond.
Certificate has two required courses. There are 3 groupings of courses also needed to be completed. One course required from list in two of the following groups shown below in the curriculum section of this page: Communication and Journalism. Additionally, a student will need 2 out of the 3 courses listed below in the Sport Administration grouping.
DepartmentCommunication, Journalism, and Sport Administration
McMicken College of Arts and Sciences
ContactDepartment of Communication
137 McMicken, ML 0184
Student Success Factors
People who are successful in this career field have excellent writing and organizational skills, are people-oriented, and love sport of all kinds.
- Sport Publicist
Sport Marketing Account Manager
School Athletics Director
Sports Event Coordinator
Additional career options are listed on the Center for Exploratory Studies website.
These tools assist students to identify course requirements and individual progress toward completion of academic programs. It is important to utilize these resources with personalized guidance from a UC academic advisor regularly to ensure timely graduation..My Degree Audit - for confirmed and current students
My Transfer Course Equivalencies - for students considering transfer to UC
UC Schedule of Classes - search course availability and descriptions
Curriculum Guide Versions:
Sport Media and Promotion Certificate
- Required Courses
- COMM3077, COMMUNICATION AND SPORT, DC, SS, 3
- JOUR3030, Sports Reporting, 3
- COMM2042, Introduction to Public Relations, 3
- COMM2043, Public Relations Writing, 3
- JOUR2020, Media, Law & Ethics, 3
- JOUR2030C, Principles of Photojournalism, 3
- Sport Administration
- SMGT1001, Introduction to Sport Administration, 3
- SMGT3020, Sport Marketing, 3
- SMGT4020, Sport Public Relations, 3
University minimum academic success criteria: Maintain at least a 2.0 GPA in courses offered for the certificate.
To receive the certificate in Sport Media and Promotion, students will be required to:
- Declare officially and enroll electronically in the College (A&S).
- Complete 18 credit hours of courses as prescribed.
- Maintain at least a 2.0 GPA in courses offered for the certificate.
The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.