Title: Associate Professor
Office: 115 McMicken Hall
Dr. Kurt Neuwirth, Ph.D. is Associate Professor in the Department of Communication and an associate of the Center for Health and Environmental Communication. Dr. Neuwirth specializes in mass communication and research design and methods. . Dr. Neuwirth's research examines the effects of media content on people's perceptions of hazards, their emotional reactions to risk, and changes in their behaviors. In addition, his work examines the role the media play in forming and changing public opinion, especially when information about hazards influences wider social and political processes. His most recent research focuses on the relationship between values and the perception of risk and benefit.